There is no doubt that customer reviews can help to drive sales, but can they also help your ecommerce marketing SEO results? A decade or so ago, when ecommerce was still growing, reviews were limited to on-site reviews on product pages. As the ecommerce industry continued to grow, external platforms, technology, and many other features […]
As the name implies, lead nurturing is more about careful coaxing than rushed pushing. When it comes to lead generation emails, this is particularly true. The average person receives a flood of emails, every single day. Some are from companies they have willingly agreed to be contacted by; others are from businesses that have brought […]
Just about every online store owner knows that ecommerce SEO content plays a vital role in ranking and growth. With that said, many are not sure how to use ecommerce marketing content in a way that delivers results. Although content in itself is important to help your store get found, simply adding content to your […]
There is no doubt that the ecommerce marketing landscape is growing every day. Each generation plays a role in this growth, from Boomers, all the way to Millennials. It can be hard for e-tailers to keep up with each generation, especially as new generations and shopping markets appear every few decades. One of the best-known […]
While a large number of ecommerce marketing strategies focus on Boomers and Millennials and even Generation Y, many strategies end up overlooking Generation X. Born between 1965 and 1980, this generation is a relatively small group that has vast purchasing power. Not that long ago, it was Baby Boomers that had a large amount of […]
Terrific as usual Francois! You are one of the most engauging, and best organized speakers I’ve had the pleasure to learn from!
Hi Chuck, Thanks for the compliment. As my early mentor you helped guide my future, thank you